Aruba One Happy Island

To promote Aruba Island and to reach the target of italian tourists potentially interested in a holiday trip, it is organised a Facebook contest. Exploiting the virality od social networks we have shown emotional photos of the island, funny close-ended quiz or virtual treasure hunts to create a internaction with users through a simple game with final prize draw.

We have created a website for the contest and we have integrated it with the official Aruba website. We have realized the Facebook app to manage subscription, users profiling, and automatic tracking of the posts to identify participants. The website and the app are hosted on our servers.

Through a dashboard with charts, the customer checks the data and statistics of the competition in real time.

At the end of the contest the application creates the list of participants entitled to the final draw. With a Manager of the Chamber of Commerce entrusted with the extraction, as required of Italian law, we use our certified web application for the random extraction of the winner.

customer

Aruba is an island located in the Caribbean Sea, north of Venezuela. Unlike many other Caribbean islands, Aruba is an island of small elevations, poor vegetation and dry climate; these features have favored the development of tourism. The island is a constituent nation of the Kingdom of the Netherlands in Central Caribbean America.

type

social engagement

solution

Facebook app

Facebook login

responsive design

random winner picker

data visualization

year

since 2013