Monte Carlo Yachts

On the occasion of Monte Carlo Yachts launch in the Far East countries, we supported Bénéteau Group for the brand online protection.

We registered the brand web domains in all the countries indicated by the Client, collaborating with an international trust and operating as intermediaries for all legal and bureaucratic issues.

In a second phase, we activated all the websites of the selected domains. Giving access to websites can be difficult in some countries, both for technical reasons as local infrastructures and latency times and for issues of political censorship.

However, there are some strategies to be adopted to overcome these difficulties, such as the use of CDNs. Together with the Client's IT department, we monitor the progress of website visits all over the world.

customer

Monte Carlo Yachts is a pioneer project in the yacht industry. As a result of its management, design department, authentic Italian craftsmanship and support of French Group Bénéteau, Monte Carlo Yachts is well known for the production of timeless luxury yachts.

type

brand strategy

digital experience

solution

brand protection

year

since 2011