Vitality's

Collaboration with Farmen to support the new brand Vitality's with online activities started in 2014. Since the website development, we take care of the product line promotion, integrating the latest collections, keeping the products data always up-to-date and complete with technical features.

During events of national interests such as Sanremo Festival and Cosmoprof, the marketing team and our project managers realized simple and effective proposals to be developed at low costs and on different occasions. We collaborated with the events photographers to involve the public, offering people the opportunity be photographed in a specific context (e.g. pictures with Vitality's guests, products, etc...). Through our system, photographers were able to upload pictures in a dedicated area of the website, using one of the layouts chosen from the start by the marketing team, such as frames, logos or images. Finally, users can access the website and download their branded and customized photos.

To evaluate the quality of offline initiatives, usually difficult to be traced, we used QR codes positioned on various supports (stand walls, posters, advertising pages on magazines, etc...), linking them to dedicated landing pages and providing statistical data useful for estimating the results of action. During some important brand promotional initiatives, we supported the customer in activities such as social channels management and advertising budgets definition. Also, we implemented email marketing campaigns to promote the brand.

We worked with the company distributors to create portals and systems for the exchange of promotional material, technical sheets and documentation. Over the years we developed various platforms, aimed to optimize the work of those inserting the contents and to give distributors an increasingly useful service.

customer

Vitality's is the Italian brand of professional colouring. Highest quality formulations and infinite range of shades make it the excellence of Made in Italy in the cosmetics sector.

type

brand strategy

digital experience

business platform

social engagement

solution

web site

managed hosting

year

since 2004