Politecnico di Torino

Infotech project is the result of the collaboration between the Information Engineering Faculty and high school institutes. The project aims to contact the students to promote the Faculty educational program and activities.

The campaign addresses all Italian students, though the main target is boys of specific regions, attending the last year of specific schools.

Together with the Polytechnic, we designed a communication campaign based on three phases:

• Creating a competition called InfoPrize, addressed to all students who demonstrate skills and interest in Information Technology and intend to matriculate in the following academic year.
• Offline communication, such as a letter from the Faculty Dean, the university educational offer and posters to be placed in high schools; informative postcards and presentation brochures.
• Creating a customized website to support offline communication

Analyzing with the client the registrations data for the following year, we registered the achievement of the targets set.

customer

Since 150 years, the Polytechnic University of Turin is one of the most prestigious public institutions in Italy and internationally. It focuses on training, research, technology transfer and services in all sectors of Architecture and Engineering.

type

digital experience

social engagement

solution

web site

year

since 2003